影响任何业务的重要外部因素之一是数字化和不同数字平台的出现。数字平台为顾客提供了方便，因为他们可以在网上购买任何产品。贝克的喜悦已经严重受到网络品牌的存在，给公司带来强大的竞争。精通技术并了解数字技术的客户更倾向于通过物联网和社交媒体进行购买或检索几乎所有信息(Cheema和Papatla, 2010)。但是，如果Baker ‘s Delight没有网络活动，那么烘焙产品的业务和销售将会受到电商平台的影响。
这一战略问题很重要，因为消费者正在寻找方便的产品，并希望在网上购物，因为支付和接收产品在家里方便和方便，而不需要去商店。Baker ‘s Delight没有在线配送或在线支付系统，因此他们失去了很多精通技术的客户。Baker ‘s Delight的在线存在将增加市场份额和客户基础(Cheema和Papatla, 2010)。通过在线支付和配送系统，Baker ‘s Delight将能够在未来3-10年提高销售额和盈利能力。下面是对《Baker’s Delight》在线呈现情况的SWOT分析:
缺乏在线服务这一战略问题的影响，将限制贝克提高市场份额和客户基础的兴致。精通技术的顾客不会从贝克的喜悦购买。结果，烘焙产品的销量会下降。这最终会导致公司盈利能力下降(Smart company, 2017)。由于缺乏在线存在的贝克的喜悦，该公司将不能抓住机会扩大他们的业务在新的市场和扩大他们的业务在世界范围。
One of the significant external factors affecting any business is the emergence of the digitalization and different digital platforms. The digital platforms have facilitated the convenience of the customers as they have the provision to purchase any products online. Baker’s Delight has been affected gravely by the presence of the online brands that are imposing strong competition to the company. Customers who are tech-savvy and digitally aware are more inclined to the internet of things and social media for making purchases or retrieving information about almost anything (Cheema and Papatla, 2010). However, in the absence of online activity of Baker’s Delight, the business and sales of the bakery products would be affected due to the e-commerce platforms.
This strategic issue is important because consumers are looking for convenient offerings and are desirous of making purchases online due to the ease and convenience of making payments and receiving the products at home without the need to travel to the store. Baker’s Delight does not have the facility of an online delivery or online payment system as a result of which they are losing a lot of tech-savvy customers. The online presence of Baker’s Delight would increase the market share and customer base (Cheema and Papatla, 2010). Through the online payment and delivery system, Baker’s Delight would be able to increase the sales and profitability for the next 3-10 years. A SWOT analysis of the online presence of Baker’s Delight has been presented below:
The impact of the strategic issue of lack of online presence would restrict Baker’s Delight to increase the market share and customer base. The tech-savvy customers would not purchase from Baker’s Delight. As a result, the sales of the bakery products would decline. This would eventually lead to the fall in the profitability of the company (Smart Company, 2017). Due to the lack of the online presence of Baker’s Delight, the company would not be able to grab the opportunity to extend their business in new markets and expand their business on a worldwide scale.