Under the plans of the 2014 fiscal year, the doubling of the plans will be made by the year 2018 which is indicated by the Kelvin Plank in the Investors Day 2015.
supporting the Athletes to reach to a new level of sports with the help of using the advanced technologies.
Improvement of the international sales is being focused in the long run.
Under Armour is aiming at the women market which is the key to the future success which is illustrated by the Kelvin Plank.
The company has created a strong culture which is based on the people working in the organization. The team members understand the needs of the company and the company also understand the needs of their employees which is a major aspect of the strong culture of the company. The team members understand the company wants best from them and they work for the company. The company is leading a great and strong culture which is based on trust and loyalty. The company has created a friendly environment for their employees and provide equal rights to them . The employees have a different background, caste, culture, and language working in the organization. The company is a global football team where everybody is on the ground at the same time.