北美作业代写：香奈儿品牌的批判性分析
内容分析显示，该品牌并没有在社交媒体上进行互动定制和细分。品牌被发现采取了一种策略，这种策略是人们无法企及的。这种排他性的感觉可能会疏远新的消费者群体，也可能疏远现有的消费者群体。公司需要与目标消费者进行更多的交互，并使用这些门户维护通信。这是对该品牌数字媒体营销的批评之一。
北美作业代写：香奈儿品牌的批判性分析
必须利用过去的观念，在未来利用它的存在。公司不能仅仅依靠传承的理念和为小众消费者提供优质的产品。竞争日益激烈，排他性的象征在未来不会奏效。霍尔特还解释了公司需要随着当前的动态时代而改变。对这些公司来说，发展利基消费者基础很重要，但同时也必须努力扩大其消费者基础。公司必须找到与消费者互动的新方式，并找到与目标消费者沟通的有趣方式。
北美作业代写：香奈儿品牌的批判性分析
A content analysis reveals that the brand does not use interactive customization and segmentation on social media. The brand is found to adopt a strategy where they are not attainable for the people . This sense of exclusivity might alienate newer consumer base and also existing consumer base. There is a need for the company to interact more with the target consumers and maintain communication using these portals. This is one of the critiques for the brand’s digital media marketing.
北美作业代写：香奈儿品牌的批判性分析
The idea of the past must be used to leverage its presence in the future. The company cannot sustain only with the ideology of heritage and premium quality for niche consumer base. There is rising competition and the symbolization of exclusivity will not work in the future. Holt also explains the needs for a company to change with the current dynamics times. It is important for the companies to develop a niche consumer base but must also focus efforts on expanding its consumer bases . It is imperative for the company to find newer ways of interacting with the consumers and finding interesting ways of communication with the target consumer base.
