Increase in the importance of brands in determining the preference of the customers:Marketing is an important aspect which helps in promoting the product in the market and presenting the product in a better manner among the customers. This brand image creates pressure over Framingham Wines to produce in the large quantity as well using the marketing techniques for promoting the brand (Galbreath, 2015).
Changes in the structure of the wine industry:there are different rules and regulations in the domestic and international market for the execution of the activities of the company. The new policies which are gaining much importance focus over the increase in the concept of international trade so as to promote better relationships between the countries. This results in increase in the use of marketing strategies used by Framingham Wines for promoting the products.
Change in the patterns and increasing the production:with the change in the culture, trends and increasing demand the problem to increase the production according to the demand and trends increases. The major issue faced by Framingham Wines is related with the processing facilities and efforts required for the marketing and promotional activities .
Technological: changes in the technology affects the business environment at large as these changes in the technology results in change in the production or manufacturing process, distribution pattern, record keeping and change or development in the existing products. Framingham Wines need to utilise these technical changes so as to optimally utilise the resources in a better manner. Technological changes can affect the performance of Framingham Wines in positive as well as in negative way and this depends upon the use business is making of these technical changes.
Environmental: environment is the area where the business exists and which provides resources for the business which enables the business to operate in an effective manner and utilise the resources in an effective manner. Framingham Wines need to analyse the environmental factors and impact of these factors over the business. Environmental factors include the climatic conditions, whether conditions, natural disasters or other factors related to the nature.