以下是改变家庭趋势如何影响营销技巧的讨论。最好的营销策略使用一个概念称为细分。这些都是营销技术,解决个别类和类别的消费者。消费者分为不同类别根据他们的需求和希望。比如一个家庭有孩子将融入一个类别或家庭在家庭生命周期阶段。年轻的个体将占据不同的类别在家庭生命周期。这两个类别的人会有不同的需求。汽车需求和欲望的一个年轻的个体不会满足,家庭大小的车。一个家庭的需求不会见到一辆豪华跑车。这表明需要采用不同的营销技术来满足每个类的不同需求的消费者。我们遇到了相同的情况下,当我们讨论单一大小的食品包装。家庭的需要,单一的食品包装既昂贵又低于需要的食物量。单一的食品包装吸引年轻的单身的人。因此,这表明家庭阶段影响所使用的营销策略。
The following is a discussion of how changing household trends affect marketing techniques. The best marketing strategies use a concept known as segmentation. These are marketing techniques that address individual classes and categories of consumers. Consumers are divided in to separate categories based on their needs and wants. For instance a family with children would fit in to one category or household stage in the household life cycle. A young single individual would occupy a different category in the household life cycle. These two categories of individuals would have different wants and needs. The automobile needs and desires of a young single individual would not be fulfilled with a family sized car. The needs of a family would not be meet by a fancy sports car. This shows that different marketing techniques need to be employed to meet the distinct needs of each class of consumer. We are met with the same case when we discuss single sized food packaging. The needs of the family are such that single sized food packaging is both expensive and less than their required amount of food. The single sized food packaging appeals to young single individuals. Thus, this shows that household stage affects the marketing strategy used.
