Assignment First

代写essay:服装行业定价策略

服装行业一般由制造商、设计师、批发商和零售商组成,他们联合起来在市场上销售不同品种的服装产品。服装企业所采用的定价策略对其服装产品与竞争对手产品的区别具有重要作用。定价策略可以分为不同的术语。

预算定价策略:这一策略帮助服装公司瞄准那些主要寻求购买低价产品的客户群。这一策略被世界上许多服装公司所采用,帮助他们提高了服装产品的销量(Premium Times, 2016)。公司通常更注重生产经济实惠的服装产品,而不太注重质量。经常可以看到,目标群体的人谁通常属于这种预算价格往往不太意识到该产品的品牌。

代写essay:服装行业定价策略

奢侈品定价策略:在这一策略中,针对的是属于奢侈品等级的消费者。奢侈品定价的目标消费者更关注产品的社会形象,而不是产品的耐用性或质量(The Business of Fashion, 2016)。为了销售奢侈品牌服装产品,这一细分市场的制造商通常比竞争对手的产品价格更高。

价值定价策略:这种策略往往介于预算定价策略和奢侈品定价策略之间。服装产品制造商必须确保在质量和成本之间达到平衡。一般来说,这类群体购买服装产品的目的是为了使用更长的时间(越南新闻,2016)。因此,制造商通常专注于实施基本的定价策略,在这一类别的服装产品定价。

代写essay:服装行业定价策略

Generally, fashion garment industry consists of manufacturers, designers, wholesalers and retailers who join together to sell different varieties of garment products in the market. Pricing strategies adopted by garment companies plays a major role in differentiating their garment product from their rival companies. Pricing strategies can be classified into different terms.
The strategy of Budget Pricing: This strategy helps a garment company to target those groups of customers who mainly seek to purchase a low price product. This strategy adopted by many garment companies around the world has helped them to increase the sales volume of their garment product (Premium Times, 2016). The company usually emphasizes more on producing affordable budget garment products and put less importance on its quality. It has been often seen that the target group of people who usually falls under this budget pricing are often less conscious about the brand of the product.

代写essay:服装行业定价策略

The strategy of Luxury Pricing: In this strategy, the consumers who fall under the category of theluxury tier are targeted. The target consumers of luxury pricing are more concerned about the social image of the product rather than the durability or the quality of the product (The Business of Fashion, 2016). The manufacturers in this segment usually have higher price of their products than their competitors in order to sell luxury brand garment products.
The strategy of Value Pricing: This strategy often lies between the strategy of budget pricing and the strategy of luxury pricing. The manufacturers of the garment products would have to make sure to hit a balance between quality and cost. Generally, customers in this group purchase garment products with an aim to use it for a longer period of time (Vietnamnews, 2016). So manufacturers usually focus on implementing the basic pricing strategy to price their garment products in this category.