The foundation of Tsingtao Brewery dates back to 1903 when it was founded by German settlers in Qingdao, China. Since its origination, the brewery has registered impressive sales growth and today it is labeled as the best beer brand in China. The beer industry of China is a competitive one that has about 600 breweries operating in the industry, but Tsingtao alone accounts for more than 50% of the total beer exports made from the Chinese economy. Tsingtao is the top branded consumer product that is exported from China and it is sold in about 50 countries worldwide. Since its introduction in the US market in 1972, Tsingtao has been the best selling Chinese beer in US on a consistent basis. The brewery has registered an impressive growth in volume from 4 breweries in 1996 to about forty eight today (Tsingtao Brewery, 2011).