This report will emphasize on NEXT Plc’s strategic position in the UK’s retail market and will be focused on accessing the sustainability. Various tools to analyze competitive position of the company have been critically analyzed. Key external factors influencing the firm such as PESTLE and five force model have been used in this study. t order to find out the strategic position of the company, value chain analysis is made. Strategic position of the NEXT Plc can be understood by analyzing competitive advantage of the company. Michael Porter’s (1985) has developed ‘Generic Strategy’ model to analysis company’s competitive advantage and competitive scope. Differentiation has been competitive advantage for the company. Range of products, quality of services, highly skilled management team, and supply chain management are few features those provide competitive advantages to NEXT over its competitors.
本报告将强调下PLC在英国的零售市场的战略地位，将集中在访问的可持续发展。各种工具来分析公司的竞争地位受到了批判性的分析。影响企业如杵和五力模型关键的外部因素进行了研究。t了解公司的战略定位，价值链分析了。第二PLC的战略位置可以通过分析公司的竞争优势的理解。迈克尔波特（1985）来分析公司的竞争优势和竞争范围的通用策略模型的开发。分化为公司的竞争优势。系列的产品，优质的服务，高技能的管理团队，以及供应链管理的几个特点提供了竞争优势，未来的竞争对手。
