零售公司正面临着在新市场采购的许多风险。由于利益相关者要求管理供应链中的伦理、社会和环境风险的巨大压力，企业被迫实施社会责任实践(Grit, Guit & Sijde, 2012)。
Environmental sustainability factors – Supply chain management- The current retail companies used to monitor the quality at every step of the supply chain along with the continuous tracking of the ingredients and workflow process. It has become a challenge to meet each and every step with great accuracy (Green, 2009).
Retail companies are facing a lot of risks from sourcing in the new markets. Due to large pressure from stakeholders to manage ethical, social and environmental risks in the supply chain and companies are forced to implement socially responsible practices (Grit, Guit & Sijde, 2012).
Technological factors – With the changes in the consumer spending habits, goods companies are adjusting their market practices to meet the need. Continuous change in the market strategy and their implementations has posed many survival risks for the retail managing profession along with the retail sector. Implementations of the continuous advancing technology are a tough job in the retail managing. Today’s retail business is primarily driven by the use of technology, which has a significant role in cost cutting, online tracking, logistics handling and receiving orders from clients. The technology can change the performance of the retail sector, which undermines the traditional business practices