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代寫論文 價格:宏觀和微觀環境因素

宏觀環境因素包括消費者的生活方式和他們在特定地理位置的偏好,地方立法和人們的可支配收入,以便買得起產品。除此之外,競爭的存在是促成銷售的另一個重要因素。微觀環境因素是企業內部的工作動力和企業利用自身優勢領域的方式。公司可以用來分析這一因素的工具之一是波特五力分析。這使得公司能夠分析公司內部的工作動態,並得出制定戰略的方法。

代寫論文 價格:宏觀和微觀環境因素

波特五力分析著眼於一個行業,然後著眼於該行業的吸引力以及推動該行業銷售的成功因素。它從水平和垂直的角度看待一個產品或行業(Magretta, 2013)。產品替代的威脅、現有競爭的威脅和新進入者的競爭都是需要考慮的因素。供應商和客戶的議價能力是需要考慮的縱向因素。例如,如果一家移動公司想要向市場推出一款新的移動平板電腦,它應該著眼於現有的競爭、可能的新產品或更便宜產品的影響。如果市場已經被這些產品飽和,消費者對平板電腦的需求就會降低,產品的供應商就會有大量的現有訂單,因此該公司要獲得利基消費者基礎就會有問題。

代寫論文 價格:宏觀和微觀環境因素

The Macro environmental factors include the consumer lifestyle and their preference in a targeted geographical location, the legislations governing the place and the disposable income of the people in order to afford to buy the products. Apart from this, the existence of competitions is another important factor that would enable sales. The micro environmental factors are the internal working dynamics of the company and the ways in which the companies can leverage their areas of strength (Johnson et al., 2013). One of the tools that the companies can use to analyze this factor is Porters Five force analysis. This enables the company to analyze the internal working dynamics of a company and derive ways to develop strategies.

代寫論文 價格:宏觀和微觀環境因素

Porters five force analysis looks at an industry and then looks at what is attractive in the particular sector and the successful factors that drive sales for a sector. It looks at a product or the industry from a horizontal and vertical perspective (Magretta, 2013). The threat of product substitution, threat from the existing competition and new entrant competition are some of the factors that should be considered. the bargaining power of the suppliers and the customers are the vertical factors that need to be considered. For example, if a mobile company wants to launch a new mobile tablet into the market, it should look at the existing competition, impact of possible newer products or cheaper products. If the market is already saturated with these products, the consumer requirement for a tablet will be lower and the suppliers for the product will have a lot of existing orders hence there will be issues for the company to gain a niche consumer base .