This report will begin with a discussion of the general house hold life cycle. After a general theoretical discussion of the life cycle of households the discussion will move to one particular stage of the life cycle young –singles. This stage of the life cycle is the stage that this report is based on. Among other things this report will use the Australian Bureau of Statistics to show how important this stage is for the general market. What segment of the population fall under this stage and subsequent marketing strategies for marketing to this segment of the population? This will also entail a discussion of the demographics of this type of household. This will include but will not be limited to a discussion of the age, marital status and children. It will include among other things statistical information on the income, social activity, housing and purchasing habits of this segment of the population. The final part of the discussion will revolve around whether the segment chosen for this report will indulge in the practice of buying family sized cars and single sized food packaging. As we will later prove, young single people will typically not indulge in the practice of buying family sized cars. They will however, purchase in great quantity single sized food packets. The very last part of this report will be dedicated to a discussion of how the makers or sellers of family sized cars can market to the right people and make a greater number of sales. This is the extent to which this report aims to address the issues presented above.