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本篇代寫論文-營銷傳播講了在過去的幾十年裏,商業世界見證了嚴重的環境變化,由於環境的變化,市場競爭已經合理地增加。此外,爲了在激烈的市場競爭中生存,企業必須制定和實施有效的商業政策和營銷策略。在這個問題上,營銷溝通是最重要的。本篇代寫論文文章由美國第一論文 Assignment First輔導網整理,供大家參考閱讀。

The business world has witnessed severe environmental changes in last few decades, and due to the environmental changes, the competition in the market has been reasonably increased. Moreover, in order to survive in this stringent competition in the market, the companies have to develop and implement effective business policies and marketing strategies. The marketing communication is the most important in this matter. However, many contemporary organizations do not have the capability to communicate with the target audiences (Bothma, 2005). Even the organizations do not listen to the feedback of their consumers and miss the opportunity to improve their reputation and products offerings. The effective marketing communication strategies support in this matter. The marketing is a broad business function, composed of research and development of products, merchandising plus distribution procedures, pricing, along with communication and promotional plan. The marketing communication is a combination of certain methods applied to promote the business organizations and their products and services to the targeted customers.

Marketing Communication

Section A

Task 1

Environmental audit

For this marketing communication assignment, an organization named “Tastte” has been chosen and the organization is not much reputed. It is a local company operating in the fast food industry in the UK. For this marketing assignment, it is necessary to perform an environmental audit of the UK fast food industry as the organization Tastte is associated with the industry. The environmental audit will provide useful information regarding the industry’s business situation and the position of Tastte. The PESTEL and SWOT analyses along with porter five forces analysis are effective for environment audit.

PESTLE

Political: The UK government has strict policies towards the food sellers so that it is obligatory for the food seller to inform detailed information about the offered food to the customers. The commencement of GST is highly affected the food industry. The current political situation affects the marketing strategies.

Economic: The UK is a developed country and emerging market. The cost of opening a fast food joint is very low.

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