As the retail sector enters an unprecedented period of rapid change and market uncertainty, there is a growing need for fashion retailers to improve in all operational domains. The major obstacles (along with some other challenges) for fashion retailers that have to be conquered are complexity, stretch and adaptation. Regardless of whether a retailer is setting up shop in disparate global locations, increasingly interdependent economies magnify complexity. Even if global operations are limited to “just purchasing”—operating in sprawling geographies brings with it a raft of issues. Among them: unique national cultures, different languages, extremes of economic development, regulatory diversity, and new and likely hard to decipher- customers. The other challenge is the management of adequate supply chain operations. Retailers need to expand the reach of their supply chains to leverage gains from low-cost country sourcing, and they need to extend the functional capabilities. By that we mean evolve from “maker” to “mover” to “integrator.”
作为零售业进入了前所未有的快速变化和市场不确定性的时期，有一个时装零售商在所有业务领域改进不断增长的需求。主要的障碍（以及一些其他的挑战）时装零售商已经被征服的复杂性，拉伸和适应。不论一个零售商在不同的全球位置开店，越来越相互依存的经济体放大的复杂性。即使全球的行动是有限的“采购”-在广阔的地区带来了一系列的问题。其中：独特的民族文化，不同的语言，极端的经济发展，多种多样的管理，以及新的和可能难以识别客户。另一个挑战是足够的供应链运作管理。零售商需要扩大他们的供应链达到杠杆从低成本国家采购的收益，他们需要扩展功能。这意味着从“制造商”演变为“动”到“整合”。
