Assignment First

代寫:吸引讀者閱讀紙質報紙的策略

吸引讀者閱讀紙質報紙的一個策略是了解客戶。報紙和雜誌形式的印刷媒體在印度等國家被認為非常成功。大約有1000種期刊以18種不同的語言在印度出版,是世界上最大的印刷市場之一。印刷業仍有2090億,預計未來幾年還會增長。印度印刷媒體的一個關鍵優勢在於,它已經了解了消費者。印度的消費者似乎更喜歡一種不那麽具有侵入性的方式來了解他們的新聞(打嗝和打嗝,2003)。這裏的消費者統計數據顯示,他們更喜歡印刷領域,但全球情況並非如此。

代寫:吸引讀者閱讀紙質報紙的策略

在全球範圍內,特別是在青年群體中,印刷群體的閱讀量有所下降(Belch and Belch, 2003)。ABC新聞的統計數字似乎表明,閱讀紙質媒體的學生和年輕人的數量有所下降。將年輕人轉變為忠實的讀者是一個基本的要求,因為未來的主要閱讀人群將是18-24歲的年輕人。正是出於這個原因,世界各地的出版公司發現有必要吸引讀者閱讀其實體報紙。

代寫:吸引讀者閱讀紙質報紙的策略

One strategy to attract reader to physical newspaper is by knowledge on the customer. Print media in the form of newspapers and magazines are seen to be highly successful in countries such as India. Around 1000 periodicals are being published in India in 18 different languages and is one of the world’s largest print markets. The print industry remains 209 billion industries and is expected to grow in the future years. A key strength of print media in India is that it has understood its consumers. Consumers in India seem to prefer a less intrusive way to know their news (Belch and Belch, 2003). Here the consumer demographics is such that they prefer print segments but this is not the case globally.

代寫:吸引讀者閱讀紙質報紙的策略

Globally, especially in the case of the youth segment there is a decline in reading of print segments (Belch and Belch, 2003). ABC news statistics seems to indicate that the number of students and youngster who are reading print media has declined. Transforming young people into loyal customers is a basic requirement given that it is the 18-24-year old’s who would constitute the main reading segment in the future. It is for this reason that publishing companies around the world find the need to attract readers to its physical papers .