使命陈述对于确定业务策略、理念、价值以及组织应该通过哪些过程来实现其目标、采取行动和方法是非常有益的(Bart和Baetz, 1998)。专家们建议，任务说明可以被看作是本组织所需活动的结构和顺序过程的初步和短期蓝图。任务陈述可能因组织而异。但是它在概念化和最终实现业务计划以及指导公司方向方面非常有效(Mintzberg, Ahlstrand, and Lampel, 2005)。有一个任务陈述使组织更容易正确地分析它的目标和服务，然后根据需求采取行动。使命宣言也可以作为一种广告手段(Hamel, 2016)。这些声明促进了组织的指示和原则，并有助于吸引利益相关者和消费者。
It is observed that there are various aspects and methodologies that help to determine the goal and effectively contribute to its success. The mission statement of an organization is one of the most important factors that have an impact on the organizational structure. Therefore, it is quite relevant to assess the mission statements of various organizations, in order to clearly understand its impact on the organizational goal and process. This paper tries to evaluate the benefits of a mission statement by comparatively analyzing the mission statements of two different organizations.
The mission statement of McDonald’s is different in tone and essence as it says:
“Our mission is to be our customers’ favourite place and a way to eat & drink. We’re dedicated to being a great place for our people to work; to being a strong, positive presence in your community; and to delivering the quality, service, cleanliness and value our customers have come to expect from the Golden Arches – a symbol that’s trusted around the world” (McDonald’s, 2010).
These mission statements clearly demonstrate the organizational goals of these organizations through the promotion of their core competence and a hint of their products. Whereas Samsung hugely concentrates on the technological development, McDonald’s want to establish itself as the most desirable and most loved place for fast food and drink services.
Mission statements are highly beneficial for determining business policies, philosophy, values, and the process through which the organizations should function, act and approach towards their goals (Bart and Baetz, 1998). Experts recommend that a mission statement can be regarded as the preliminary and short blueprint for the structural and sequential process of the desired activities of the organization. A mission statement can vary from one organization to the other. But it is immensely effective in conceptualizing and eventually actualizing the business plans and mentoring the direction of the company (Mintzberg, Ahlstrand, and Lampel, 2005). Having a mission statement makes it easier for an organization to properly analyze its goals and services and then act according to the requirements. A mission statement can also act as a method of advertisement (Hamel, 2016). These statements promote the directives and principles of the organizations and it helps to attract the stakeholders and the consumers.
These benefits are quite evident in the two cases analyzed in this paper. The mission statement of Samsung helped the organization to focus on technological improvements and innovations by the proper implementation of skills. Samsung has concentrated on this aspect and acted accordingly to provide the consumers with high-quality products. They also built their own community of Samsung lovers. It helped the organization to establish itself as a leading manufacturer of technological products in the global scenario. On the other hand, the mission statement of McDonald’s helped the organization to concentrate solely on the quality of food and drinks and enhancing the customer satisfaction through friendly service. The statement helps the McDonald’s to remember that it should always act accordingly so that the consumer expectations attached with the Golden Arch can always be maintained. Thus, the mission statements helped these organizations to follow some simple business policies in order to establish themselves as the leaders in their respective fields
Mission statements can really prove to be helpful if they are properly constructed and accordingly followed. They set specific goals for the organizations in advance. It makes easier for the organizations to act through some simple processes. It also allows the organizations to reach to the stakeholders and the consumers through a simple method. A mission statement is indeed a short statement with vast functionality and broad effectiveness.