The generation of conversation can be considered as the perfect approach for humanizing the overall brand along with its value. As a matter of fact, creation of context more often requires creativity and creativity needs to take risks. The strategy of Coca Cola is an option between the content of low risk and less content of high risk. Coca Cola shows clear willingness for establishing a literal dialogue in valuing the key customers. It realizes the need for listening and understanding more for making a forward movement. Coca Cola must ensure the creation of humans and new brand values with the key customers. Values have started to change at a continuous rate and Coca Cola realizes the ability of understanding them quickly while responding and adapting to educational, cultural and additional operations.
Coca Cola has clear engagement in communication based participation. This scope of participative communication appears dynamic and liquid. These digital sources have constituted the fundamental cores related to this communication and are in link with all digital platforms of Coca Cola. The prosumers can have an interaction with each and every platform for sharing their stories related to their experience with Coca Cola.
The key interest related to these platforms focuses on dynamic content. This depicts that the customers have to be involved in the overall scope of brand management. Coca Cola plays a crucial role for ensuring that the strategy helps in shaping values across the brand, specifically the ones delivering happiness.