Promoting strategies followed by garment companies around the world plays a major role in spreading awareness of garment products in the minds of the customers through different ways.
Fashion Shows: Fashion show plays a significant role in showcasing the latest trends and styles of the fashion garment industry. As fashion shows usually attract fashion professionals and owners of garment boutiques, it also helps in promoting the latest garment available in the fashion industry.
Creation of Website: In recent times, it has been observed that many fashion designers have created their own website to promote their products to people around the world. Due to the advance of internet technology, many fashion experts have also started to sell their products online through their personal websites (Adminstrator, 2016). These designers update their websites by uploading videos of new design garment every day in order to attract more fashion frenzy audience to visit their webpage.
电视和媒体营销:时尚服装产品的制造商和设计师也可以选择使用广告牌、广播和电视的形式向世界各地的客户推广他们的产品。这些制造商和时装设计师也可以使用不同的社交媒体工具平台，如facebook、Twitter等主要的时尚网站，以更便宜、更快的方式向世界各地的各类客户推广他们的产品(let srecycling, 2016)。在YouTube、Metacafe、Vimeo、Dailymotion等许多流媒体网站上，时装产品的推广都可以作为广告的来源。最近，人们注意到，制造商和时装设计师主要使用社交媒体来轻松推动网站流量。
Endorsement through Famous Celebrities: It has been a major revolution in the fashion industry to promote their luxury brand products to be endorsed by a famous celebrity. This celebrity endorsement often helps the designers or manufacturers of the garment products to spread the awareness of the product more quickly and easily to the majority of people around the world. This promotion campaign also helps the manufacturers and designers to display the brand uniqueness and quality in the minds of the customers.
Tele and Media Marketing: Manufacturers and designers of the fashion garment products can also choose to promote their products to customers around the world in the form of using billboards, radio, and televisions. These manufacturers and fashion designers can also use the platform of using different social media tools such as Face book, Twitter and other major fashion websites to promote their products to all types of customers around the world in a much cheaper and faster way (letsrecycle, 2016). Promotion of fashion garment products can be used as a source of advertisement in many online streaming websites such as YouTube, Metacafe, Vimeo, and Dailymotion etc. Recently, it has been observed that manufacturers and fashion designers mainly use social media to easily drive traffic to their websites.