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Essay代写:中国智能手机市场的消费者研究分析

中国日益增长的智能手机市场是了解品牌信任对购买意愿影响的具体研究领域。在这样的背景下,理解消费者如何做出购买决定变得非常必要。购买决策仅仅基于价值和质量,还是有更复杂的品牌关联在购买决策中发挥作用?研究人员表示,品牌体验确实是由一系列复杂的联想构成的。

各种各样的研究表明,随着时间的推移,满意度如何诱导信任,可以作为一个预测购买意愿和消费者对品牌产品的行为。在决定购买该产品时,使用该产品的经验将发挥作用。

Essay代写:中国智能手机市场的消费者研究分析

以名人代言为调节变量,研究感知价值与购买意愿之间的关系。结果表明,感知价值与名人代言、感知价值与购买意愿之间存在显著关系,而感知价值与名人代言之间的交互作用对购买意愿的影响不显著。在不同的影响购买意愿的研究中,还研究了更多的维度,如享受价值、品格能力价值、视觉权威价值、金钱价值等。

本文还指出,信任的概念在最终消费市场和工业市场中具有不同的内涵。研究目的是确定信任是否会影响中国智能手机市场的消费者购买。在这项研究中,消费者将直接接受采访,询问他们如何看待信任在帮助形成他们在中国智能手机市场上对智能手机的决定方面发挥的积极作用。

Essay代写:中国智能手机市场的消费者研究分析

The growing smart phone market in China is the specific research area selected for understanding the impact of brand trust on purchase intention.Now given this context, it becomes imperative to understand how consumers make their purchase decisions. Are purchase decisions based out of value and quality alone, or are there much more complex brand associations that play a role in making a purchase decision. Researchers have presented that brand experiences are indeed formed as a set of complex associations.

Various study arguments present how satisfaction induced trust over time can serve as a predictor for purchase intentions and behaviour of consumer towards the brand product. In making a decision to purchase the product, past experiences of using that product comes into play.

Essay代写:中国智能手机市场的消费者研究分析

studied the relationship between perceived value and purchase intention having celebrity endorser as the moderating variable. The results indicated a significant relationship between perceived value and celebrity endorsement as well as perceived value and purchase intentions whereas it was found that the interaction between perceived value and celebrity endorser does not have a significant impact on purchase intention. Some more dimensions have also been studied in different researches that effect purchase intention such as enjoyment value, character competency value, and visual authority value, monetary value.

It is also stated that the concept of trust has different connotations in the final consumer and industrial markets. The research purpose is to identify whether trust affects consumer purchases in the smartphone market in China. In this research, consumers would be interviewed directly on how they perceive trust as playing a positive role in helping form their decision towards smartphones in the Chinese smartphone market.