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essay代写:品牌定义

现在,品牌的另一个定义是,品牌可以以公司或企业与品牌共享的关系的形式出现。这可能是一个消费者和公司的关系,它通常是建立在经验之上的。这种与品牌的关系将导致消费者对品牌有自己的看法。现在,一个品牌的广告、市场营销等都试图在消费者的脑海中创建一个积极的心理地图,在这个地图上他们可以根据过去的经验来选择产品或做出决定。消费者与品牌之间的良好关系将是他们与品牌之间良好体验的结果。当他们有不好的经历时,他们会避开这个品牌,不想拥有这个品牌。在这种背景下,品牌因此成为消费者信任的标志。

essay代写:品牌定义
消费者认为他们拥有一套集体积极体验的品牌就是一个好的品牌。或者一个可以再次信任的人有好的经验,而另一个没有给予他们有利的意见的人可能会被怀疑。在这种情况下,可以说品牌实际上是对消费者的一种情感诉求。虽然无形创造了消费者和消费者的品牌偏好,但这种情感诉求可能会随着时间的推移而停止对一些基本层面的东西进行审查,比如产品中的营养成分,产品的制作或包装,以及当他们认同一个品牌时的更多。本研究使用两个品牌来了解不同的消费者吸引力是如何产生的,这两个品牌分别是可口可乐和百事可乐。

essay代写:品牌定义

Now yet another definition of the brand is that the brand can be seen in the form of a relationship which the company or the business would share with the brand. This could be a consumer and company relationship and it is one that is usually built on experiences as such. This form of a relationship with the brand will result in the consumer having their own perception of the brand. Now a brand advertisement, marketing and more seek to create a positive mental map in the mind of the consumer where they would base on past experiences attempt to select a product or make a decision based on this map. The good relationship that a consumer will share with a brand will be a resultant set of the good experiences they had with the brand. And when they have bad experiences, they would avoid the brand and would not want to own the brand. In this context, brands hence become a mark of trust for the consumer.

essay代写:品牌定义
The consumer believes that the brand with which they have had a set of collective positive experiences is hence a good brand. Or one that could trust again to have a good experience, and another which has not given them a favorable opinion might be distrusted. In this context, it can be said that brand actually forms an emotional appeal to the consumer. The emotional appeal although intangible creates brand preference in the consumer and consumers might with time even stop scrutinizing some of the base level aspects such as the nutrients in a product, the product make or packaging and more when they identify with a brand. This research uses two brands to understand how the different appeals to the consumers are created which are Coca-Cola and Pepsi.