公司的竞争优势
公司的竞争优势可以通过波特的通用评价地图这将有助于识别公司的优势可以是基于成本优势或分化。这些优势可以应用于两种类型的市场;广义或狭义。所以和波特的通用地图可能有三种策略:1)成本领先2)分化3)重点行业的依赖。下一个谎言在鲍曼的战略位置号3时钟。下提供产品以较低的价格,但其产品的感知价值是高于其竞争对手的产品。下有一个市场的声誉作为一个零售商店提供公平的价格合理的产品由于质量和价值是保证以合理的价格。混合策略已经帮助下建立忠诚的客户。战略集团映射可以帮助公司确定自己的位置相对于竞争对手的位置。识别竞争对手的定位是很重要的,因为这可以给他们一个想法的自由空间的市场,在那里他们可以得到很多机会。另一方面,公司也能避免进入一个空间,已经人满为患。(基彭伯格是同代人,1998)
公司的竞争优势
A competitive advantage of a firm can be evaluated by Porter’s Generic Map which would help in identifying the firm’s strengths which can either be based on cost advantages or by differentiation. These strengths can be applied in two types of market; broad or narrow. So to sum the Porter’s generic map there could be three strategies 1) Cost Leadership 2) Differentiation 3) Focus industry dependent.Next lies at the position number 3 in the Bowman’s Strategy Clock. Next offers products at lower prices but the perceived value of its products are higher than its competitor’s products. Next has a reputation in the market as a retail store offering fair prices for reasonable products since the quality and value is assured at reasonable prices. The hybrid strategy has helped Next in building loyal customers.Strategic group mapping helps the company in identifying their own position relative to the positions of their competitors. It is important to identify the positioning of the competitors as this can give them an idea about the free space in the market from where they can get many opportunities. On the other hand, a company can also avoid entering a space which is already overcrowded. (Kippenberger, 1998)
