For knowing or describing how the firm’s other functions such as Marketing, Operations and Finance working properly or not and serving the concept successfully or not it is needed for operations strategy. The service delivery system ensures about the operation strategy in terms of its quality. Every component such as quality management, management policies and capacity requirement etc. that support the firm’s competitive priorities to make it distinct and better than its competitors are necessary.
For resolving the day to day issues firm make the strong strategy which supports the system for better functioning. For this firm approaches to tactical execution. Included are capacity management, facility location, inventory management, facility layout, supplier selection, operations scheduling, staffing, and productivity improvement.
This model divides service maturity into four stages:
Stage 1: Basic service—this basically focuses on responding the consumer’s requests with timely manner.
Stage 2: Operations—this focuses on how to reduce the cost
Stage 3: Customer Care—this focuses on increasing the working efficiency by valuing the customer’s feedback
Stage 4: For better opportunity or increasing opportunity it is necessary to make changes in the concept of service.
Customer Driven Marketing Strategy
For customer driven marketing strategy the four steps discussed below the figure explains about the designing of strategy. In the first two steps we that the segmentation process and targeting occur same time and firm defines the customer that it will serve. The market is divided in to smaller groups according to their different needs, their behaviours, their age group, their characteristics and buying activities because they might require different products or services provided by the firm.The company finds the solution after segmenting the profiles in different ways according to the marketing requirement. Firm evaluates the each marketing segment and find out the targeting customers and then decide to enter in to the market segment accordingly.