Assignment First

加拿大美洲研究论文代写:美国服装销售

在印度的奢侈品市场上,关于AA扩大到印度的意图可以指出的问题与其他国家强加的问题没有什么不同。这些问题值得注意的是由Reddy(2008)在印度奢侈品市场:

大多数奢侈品的客户知识仍然处于休眠状态。美国服装公司必须使顾客对他们的一些产品进行最新的销售,然后才能销售。

需求是支离破碎的。在旁遮普的一些地区,在孟买、德令哈市和古吉拉特邦等农村财富集群的需求,但是针对这种财富难作为这些市场都是一个零售业务不够成熟,也不具有分布点多品牌店或专卖店,品牌可以利用推销自己。”(Reddy,2008,p.1)

由于一些主要城市地区缺乏房地产,也面临着供给方面的挑战。

人们关心分销机会。所以即使需求是美国服装然后配送费用可能会抵消创造机会

当旅游者有机会在国外购买产品时,他们不需要美国服装以同样高的价格销售同样的产品。因此,美国服装在不增加需求的情况下无法在这里实现利润扩张。

法律和社会方面不允许或娱乐使用异国情调的皮肤产品。这意味着,美国服装将不得不限制其部分产品,创造利基营销是必要的。

在市场营销中,必须强调某种形式的传统风格,否则消费者可能不会购买它。

在毕马威的报告中指出,在印度购买的仿冒品的比例相当高(毕马威,2014)。

加拿大美洲研究论文代写:美国服装销售

The issues that can be noted in the Indian luxury market with respect to the intent of AA to expand into India are not that different from what any other country would impose. Some of these issues as noted by Reddy (2008) in the Indian Luxury market are:

The customer knowledge on most luxury products is still dormant. American Apparel will have to bring the customers up to date on some of their products before they can hope to make  sales

The demand is fragmented. There are clusters of demand in Mumbai and Delhi and rural wealth in some areas of Punjab, Gujarat etc. “But targeting this wealth is difficult as none of these markets are mature enough for a retail presence, neither do they have distribution points like multi-brand stores or specialty stores that the brands can use to promote themselves.” (Reddy, 2008, p.1)

There are supply side challenges to as there is a lack of real estate in some prime metropolitan areas.

There are concerns of distribution opportunities. So even if demands are created for American Apparel then distribution delivery charges might nullify opportunities

When people who travel have opportunities to pick up products abroad, they don’t need American Apparel selling the same product at a higher rate here. So American Apparel cannot make a profit expansion here without increasing demands.

The law and social aspects do not allow nor entertain the use of exotic skin products. This means that American Apparel will have to restrict some of its products and create niche marketing is necessary

In marketing some form of traditional style has to be emphasized, otherwise consumers might not buy it.

The proportion of counterfeits being bought in India is quite high as noted in a KPMG report (KPMG, 2014).