Alliance and Cooperation: The Company should try and become a leader rather than a maverick. It should lead the international market through examples. The company should now concentrate less on secret projects rather it should go all out in the market and sell its technologically advanced products. The company should also divert its mind from introducing various model changes in a short span of time. Sony should concentrate more in delivering high quality products which are affordable to the masses as well (Onkvisit & Shaw, 2004). The products should be such that they are compatible with other devices also as brand-line compatibility increases customer loyalty.
Sony Corporation has seen nearly fifty decades and the company has never looked back since its inception. It is evident from the report that the company has been successful in maintaining a good image in the market and is highly known for its technologically advanced products. However in the current international market, there are numerous similar products as produced by Sony yet the company beats its competitors through the brand loyalty which it enjoys. The company operates in an international environment hence it needs to abide by the local rules and regulations of the business. However the management and the working of Sony is so dynamic that it can adjust to any working conditions.
The products which the company produces are the main selling highlight of the company. The products are technologically advanced and are best in quality. There are many other similar products present in the market but they do not promise any minimum quality. The research and development wing of Sony is the competitive advantage which the company enjoys because the research and development team at Sony never seem to be tired of manufacturing innovative products. The goods and services of the company are available in nearly two hundred different companies and it is still growing.