Assignment First

简历怎么写:适当性和潜在的改进

澳洲电信上述声明缺乏差异性,基本上是一般性的。然而,在最近的时代,澳州电信在媒体上更加强调他们的客户焦点。他们已经增加了对人们关于这一信息的接触,这可能会改善他们的品牌认知。

理想的情况是,他们关于价值观念、使命和理想的陈述应与本组织有关并是独特的。深思熟虑的陈述将为组织创造差异化,从而获得相对于竞争对手的竞争优势。然而,澳洲电信的价值观、使命和愿景的陈述没有差异化,也没有独特的关系和关联性(Balaure 2003)。他们的声明没有提到他们的产品或他们所代表的行业。在这些声明中,没有任何特定于澳洲电信提供或代表什么的内容。

此外,澳洲电信的声明并不总是相关的。例如,澳洲电信的愿景声明说,该组织改善人们的工作和生活是超出他们的能力。这个愿景太宽泛了,实际上,客户并不指望澳洲电信能做到这一点。改善人们的工作和生活需要大量的组织,如与基础设施、天气、交通、财富、健身、健康等相关的组织。

澳洲电信使命宣言的不恰当之处在于,它阐述了内容解决方案和技术的构建。Telstra主要是一个提供未提及的移动和固定电信服务的品牌(Cravens 1994)。他们的任务声明缺乏明确性,这可能成为不适当决定的催化剂。在使命陈述中更清晰,比如更好地了解和服务客户,可能会更合适。

澳洲电信的价值观太过笼统,与成功公司的价值观不同步。作为一家主要的电信公司,澳洲电信应该强调创新。对于Telstra这样的市场领导者来说,其价值声明中的紧迫感是恰当的。

在文化方面,澳州电信共有18个属性,构成了澳州电信文化的总列表。这个列表太长了,有太多的属性是消费者难以记住的。这削弱了该声明的目标。

简历怎么写:适当性和潜在的改进

The statements of Telstra stated above are devoid of differentiation and are largely generic. However, in the recent times Telstra has been emphasizing more in the media about their customer focus. There has been increase in their outreach to the people regarding this message that might improve their brand perception.
The ideal situation is that their statements of values, mission and vision should be relevant and unique to the organization. The well thought out statements will create differentiation for the organization to achieve competitive edge over their competitors. However, the statement of values, mission and vision has no differentiation and there is no unique relation and relevance of Telstra (Balaure 2003). Their statements do not talk about their products or the industry they represent. There is nothing in the statements which are specific to what Telstra offers or stand for.
Moreover, the statements of Telstra are not always relevant. For example, the vision statement of Telstra stating that the organization improves the work and life of people is beyond their capacity. The vision is way too broad and customers, realistically, don’t expect that from Telstra. The improvement of work and lives of people require numerous organizations such as, organizations related to infrastructure, weather, transport, wealth, fitness, health etc.
The inappropriate nature of Telstra’s mission statement lies in the fact that it states the building of content solutions and technology. Telstra is primarily a brand providing the unmentioned mobile and fixed telecommunication services (Cravens 1994). Their mission statement is plagued by lack of clarity which can be the catalyst for decisions that are inappropriate. More clarity in the mission statement, such as knowing and serving customers well could have been more appropriate.
The values of Telstra are too generic and not in sync with the type of values that goes with the successful companies. Being primarily a telecommunication company, the Telstra should have emphasized on the innovation. A sense of urgency in its value statement would have been appropriate for a market leader like Telstra.
With regards to the culture, it has in total eighteen attributes that make up the total list of cultures of Telstra. The list is too long and there are far too many attributes that are difficult for the consumers to remember. This dilutes the very objective of the statement.