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经济作业代写:香奈儿的文化品牌

Holt(2012)认为,文化品牌是指公司为形成基于消费者细分的意识形态和营销策略而做出的卓越努力。现在有很多品牌,人们被产品淹没。基于这种意识形态,品牌试图将自己与人群区分开来。在这个系统中,社交媒体和数字技术也被高估了。这些品牌认为他们可以绕过这些意识形态,以更低的成本直接接触消费者。这导致公司面临失败。

经济作业代写:香奈儿的文化品牌

香奈儿品牌一直能够保持其最初的形象,带领公司在当前的市场动态中维持下去。这是公司能够应对的一个挑战。他们一直维持着这样一个体系,即他们被认为是一个强大的高端品牌,能够满足富裕消费者的需求。霍尔特认为,从根本上说,一个成功的品牌首先要将目标人群隔离开来,然后为品牌创造一种情感价值。情感价值通常是对目标群体现有意识形态的重申或培育。香奈儿品牌一直能够创造出强大的文化品牌技术。它一直保持着排他性的象征。销售的产品不符合人民群众的基本需求。这是一种奢侈的奢侈,象征着富裕和独立。

经济作业代写:香奈儿的文化品牌

Holt (2012) stated that cultural branding is distinguished efforts taken by the company to form an ideology and marketing strategy based on the consumer segments. There are many brands in the current time and the people are inundated with products. The brands try to distinguish themselves apart from the crowds based on this ideology. In this system, there is also overestimation of the social media and digital technology. The brands assume that they can circumvent these ideologies and reach out directly to the consumers at less cost . This causes the companies to face failure.

经济作业代写:香奈儿的文化品牌

Chanel brand has been able to maintain its original persona leading the company to sustain in the current market dynamics. This is a challenging aspect that the company is able to address. They have maintained the system where they are considered to be a strong premium brand that meets the needs of the affluent consumers. Fundamentally, Holt states that a successful brand first isolates its target demography and then creates an emotional value to the brand. The emotional value is usually a reiteration or fostering of the existing ideologies of the target segment. Chanel brand has been able to create a strong cultural branding technique. It has maintained the symbol of exclusivity. The products sold are not for the fundamental requirement that is needed for the people . It is rather a luxury extravagance that symbolizes affluence and independence.