Assignment First

科罗拉多矿业大学:产品或技术的不确定性分析

生产成本也有可能超过MTT设定的目标成本。这可能是由于外汇汇率波动(因为制造业是在香港进行的),以及由于香港不可预见的情况(例如政治不稳定、从香港发货延迟等)而导致的工作延误。

识别和开发一个更有吸引力的产品也可能使从事这个项目的风险相当大。作为世界领先的科技巨头,苹果和谷歌可能会以更低的价格或同等的价格推出类似的产品,但其功能远远超过Midas Touch技术计划提供的功能,可能无法在市场上竞争。

不确定客户采用

在许多国家,客户对这些高科技产业的新产品的反应仍然是未知的,可能很难预测全球的适当需求。也有可能客户并没有像预期的那样采用智能手表。可以说,国家中老年人的比例更高,他们可能会发现很难学习智能手表等高科技产品,并像年轻人一样从这些产品中获得实用价值。

危险的竞争地位:

科技市场竞争激烈,专利保护本身可能不足以提供足够的进入壁垒,因为其他科技巨头都有自己的高度竞争力的产品,很容易就能主导市场。专利保护可能只会阻止小型竞争对手进入市场,但它可能不会对全球科技巨头产生多大影响。

香港竞争激烈且劳动力市场吃紧,这可能会让其他竞争对手更容易生产出同样的产品,并在那些为争夺员工而与规模较大的老牌竞争对手竞争、维护专利成本可能过高的国家销售。

市场份额和定价可能存在不确定性。在最初阶段,产品可能被最富有的客户购买,作为声望和地位的象征。一开始可能会收取更高的价格,而在产品生命周期的短短几年内(由于该产品的复制品和竞争对手制造的更便宜的价格),价格可能不得不大幅下降。

与许多科技产品一样,智能手表也可以被规模较小的竞争对手复制和销售,它们可以在市场上以更低的价格销售,从而为自己抢占市场份额。

科罗拉多矿业大学:产品或技术的不确定性分析

It is also possible that the production cost may exceed the target costs set by MTT. This is possible due to foreign currency exchange fluctuations (as manufacturing is done in Hong Kong) and any delays caused in the work by unforeseen circumstances in Hong Kong (e.g. political instability, delays in shipments from Hong Kong etc.)
Identification and development of a more compelling product may also make it quite risky to go for this project. Apple and Google being the world’s leading tech giants may introduce similar products at a lower price or at an equal price but with far more features than Midas Touch Technologies was planning to offer and may not be able to compete in the market.
Uncertain customer adoption
The customer reaction to these new products in the high tech industry is still unknown in many countries and it may be hard to predict the appropriate demand worldwide. It is also possible that the customers may not adopt the smart watch as expected. This can be said for countries have a greater proportion of old people who may find it hard to learn high tech gadgets like smart watches and derive utility from them like younger generations.
Risky competitive position:
A strong competition exists in the tech market and the Patent protection alone may not provide enough barriers to entry, as other tech giants have their own highly competitive products which could readily dominate the market. Patent protection may only stop small competitors from entering the market, but it may not have much effect on the global tech giants.
Competitive and tight labour market in Hong Kong may make it easy for other competitors to produce the same product and sell them in countries where it may be too costly defending patents, competing with larger established competitors for employees.
Uncertainty may exist about market share and pricing as at the initial stages, the product may be bought by the wealthiest customers as a sign of prestige and status. A higher price may be charged in the start, while just a few years in the product’s life cycle, (and due to copies of the product and cheaper prices made by competitors) the price may have to be considerably dropped.
As with many tech products, the smart watches can also be copied and sold by smaller competitors who can sell it in markets at lower prices thus cutting out a market share for themselves.