ESPN代表娱乐和体育节目网络。这是一个总部位于美国的全球有线电视和卫星电视频道，隶属于ESPN Inc.，后者是运营该网络的华特迪士尼公司(Walt Disney Company)和赫斯特集团(Hearst Corporation)的合资企业。这是一个24小时播出的体育节目。在最初的阶段，它还播放娱乐节目。后来它只发展体育项目。该企业是由斯科特·拉斯穆森和比尔·拉斯穆森发现的，于1979年9月7日启动。当时的董事长兼首席执行官是切特·西蒙斯。自1998年11月19日至今，董事长是乔治·博登海默。自2003年3月3日起，他也是ABC公司的董事长。ESPN的主要节目都在康涅狄格州布里斯托尔的网络运营中心播出。这些办公室分别位于夏洛特、旧金山和洛杉矶。它是全球性的广播，所以你可以在任何地方观看这个节目(米勒和谢尔斯31-42)。2013年1月28日，在新闻集团从其前共同所有人ESPN International手中收购了ESPN Star Sports venture 50%的股份后，ESPN亚洲频道更名为福克斯体育亚洲频道。
ESPN stand for Entertainment and Sports Programming Network. It is a US-based global cable and satellite television channel owned by ESPN Inc., a joint venture between The Walt Disney Company which operates the network and the Hearst Corporation. It is a sports program which broadcast 24 hours. In the initial stage, it also broadcast entertainment program. Later it develops only sports program. This enterprise was found by Scott Rasmussen and Bill Rasmussen and was launched at 1979, Sep 7. The chairman and CEO at that time was Chet Simmons. Since 1998, November 19 until now the chairman is George Bodenheimer. He was also a chairman of ABC Company since 2003, March 3. The main broadcast programs of ESPN were all operate in the network operations center in Bristol, Connecticut. The offices were located in Charlotte, San Francisco and Los Angeles. It is broadcast worldwide, so you are able to watch this program anywhere (Miller and Shales 31-42). On January 28, 2013, ESPN Asia was rebranded into Fox Sports Asia after News Corporation acquired 50% stake of ESPN Star Sports venture from its former co-owner ESPN International.
ESPN attempts to utilize state of the art infrastructure to deliver and even redefine the concept of sports to people. In that case, there are lots of challenges – new entrants in the market, technological complexities, excess financial resources required to fulfill the growth requirements and need of skilled labor to make use of advanced technologies.
ESPN is the largest network in the world to have created a positive impact on the sports industry. It has not just seen it as an entertainment field but also a great source of business just by spreading the concept of sports and fulfilling the desires of sports fans. The organizational strategies have actually let the brand to achieve greater heights with advanced technologies and manpower. Till date, the network stands first amidst the complexity because of the delivery of individual service to address all the subsets of sports.