One of the main arguments that are espoused by the critics is the limitation in the ethical consumerism model. There are the niche markets that are affected by this process. Apart from this, the ethical consumerism limits the people from making ethical choices. It states that the uneven distribution in the economy is the reason for the people to prevent consumerism. The notions of buying green seem to provide people with the sanction to act in an unethical fashion . Buying green products give the people the moral sentiment of altruism and make them buy products in excess. There is the same high level of consumption. However, the people assume that they have aided the society. There is a need to change some of the fundamental ideologies that are prevalent in the society to bring together the people in making ethical choices and focusing on their consumption. This would enable all the stakeholders to be benefited in this paradigm.
In spite of these barriers, ethical consumption enables the people to consume in a regulated fashion. It also helps the company to reduce their consumption. This is also beneficial to the environment. It also addresses the underlying requirement for the companies to meet the economics of the situation as well.
There are many models that explain about the ethics of consumption and the ways to strike balance between consumerism and sustainability.