FieldFresh is based in India with headquarter in Gurgaon. Its incorporation took place in the year 2004 as a result of a joint venture between Rothschild family and Bharti Enterprises. FieldFresh focused on its decision for engaging in horticulture, mainly dealing in vegetables and fruits. Provided with the availability of cultivable land in abundance, along with its 15 zones of agricultural field, India provides the business with potential for becoming an international horticulture basket. There is production of a number of different categories of vegetables and fruits in large bulk. In accordance with this decision, FieldFresh took the decision of engaging in the whole value chain of vegetables and fruits. The fundamental philosophy for the operations of FieldFresh is focused on linking the world with the Indian farms by the creation of first global opportunity of outsourcing fresh produce from India. The currently widened gaps in skill have been compelling the executives of industrial supply chain to enhance their efforts of human resource management and development. This is inclusive of experiencing realities regarding purposeful career development and planning, and competition based compensation for each and every individual (Wagner and Neshat, 2015). The key expectation is from recruiters and organizations for providing a broad definition of jobs related to supply in the dimensions of skills.
Realizing the increased demand for packed vegetables and fruits in the United States and Europe, FieldFresh initiated its operations by the export of packed vegetables and fruits in the international markets. With the right contributions of technical knowledge and accessibility in the market, the business was provided with the ability of meeting the global standards of quality. These are crucial requirements for supplying these markets. Previously, there was underdevelopment and inadequate equipment in logistics for managing the physical movement of fresh vegetables and fruits. However, certain initiatives were taken by FieldFresh for the improvement of logistics infrastructure. There had been a collaboration of the company with government agencies and additional authorities providing cold chain infrastructure in the improvement of logistics. The key opportunity is the enhancement of farmer incomes by increase of productivity, improvement in supply chain infrastructure and collaboration with non-state and state players. The cold chain provides reference for transporting products sensitive to temperature along the chain of supply by refrigerated and thermal methods of packaging and planning in logistics for protecting the integrity enjoyed by each and every shipment. It provides of system of logistics for systematic series of facilities dealing in environment under the control of climate. This includes the activities of distribution and storage for maintaining an ideal environment for the product from the originating point reaching the point of final consumption or a specific level in retail operations. The logistic system of FieldFresh in the cold supply chain consists of the following components:
Refrigerated transportation: Containers reefer trucks and others for the purpose of transporting perishable range of products.
Surface storage: Warehouses with refrigeration for considerably storing perishable products.