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论文代写靠谱吗:苹果I-Phone 7的上市路线

该地区是由国家选择的,因为它提供了更廉价的人力,而且生产规模非常大,而且产品非常灵活。然后产品被运送到公司在欧洲和美国的配送中心。库存储存,直到零售商订购产品。该公司生产一部I-phone 7的总成本是每台210美元,但该产品的售价不低于800美元。然而,该公司忘记了承认其制造和组装工厂的恶劣环境。公司的品牌价值从此下降。

论文代写靠谱吗:苹果I-Phone 7的上市路线

RTM的下一个阶段是发布。在正式向市场推出产品之前,该公司的产品从中国工厂运往世界各地的分销中心。产品远销澳大利亚、中国、英国和美国。这些库存在分发给零售商之前不久就会留在配送中心。价格高、重量轻的I-phone产品为公司赚取了大量利润。这是因为公司没有采用海运的方式运输产品,这需要更多的时间。

下一个阶段的RTM为I-phone 7是营销。苹果的营销机器有助于创造对产品的需求,并改变客户对产品的看法。现在对客户来说,它不仅是一款手机,而且已经成为一种时尚宣言。这导致客户支付更高(Bhattacharya, 2016)。品牌忠诚度和价值创造是这个阶段的一部分。在门店内部,公司尝试通过门店跟踪需求,并对生产预测进行日常调整。这种模式被称为一站式模式,给予公司额外的议价能力。

论文代写靠谱吗:苹果I-Phone 7的上市路线

The region is selected by the country because it offers cheaper man power and the production is very fast at a major scale along with flexibility in the product . Then the products are shipped to company distribution centres which are present in Europe and US. The stock undergoes storage till retailers are ordering the product. The overall cost of manufacturing an I-phone 7 to the company is 210 dollars for each unit but the product is not sold any less than 800 dollars . The company, however, has forgot to acknowledge the poor environments within its factories where manufacturing and assembly are done. The brand value of the company gets decreased henceforth.

论文代写靠谱吗:苹果I-Phone 7的上市路线

Next stage in the RTM is distribution. Prior to formally unveiling the product in front of the market, the company products get shipped from the Chinese factories to the centres of distribution across the world . This makes the product to reach Australia, China, UK and US. It is not for long that the stocks remains in the distribution centres before being distributed to the retailers. High price and light weight of I-phone product reaps major margins for the company. This is because the company does not use the medium of sea to transport its products which takes more time.
The next stage of RTM for I-phone 7 is marketing. The machine of apple marketing helps in creating demand for the product and changing the way in which the product is perceived by the customers. It is not only a phone now to the customers but it has become a style statement. This has caused customers to pay higher (Bhattacharya, 2016). The brand loyalty and value creation is part of this stage. Within its stores, the company tries tracking demand through stores and undertakes daily adjustment of production forecasting. The model is known as one stop shop model giving the company additional power of bargain.