論文代寫推薦:從反煙運動評估和測量交流活動
大多數傳播計劃都需要進行評估，以了解如何改進計劃或改編不同的受眾群體。
反煙草運動利用當地的通訊渠道，針對11個城市的重度吸煙者。設計評估包括隨機控制，包括舉辦活動的11個城市和未舉辦活動的11個城市。為了確保對該活動的認可保持在當地，方案管理人員沒有使用國家媒體。評估結果表明，在該運動的城市中，18％的吸煙者和沒有18.7％的運動城市的吸煙者數量沒有差異。
論文代寫推薦:從反煙運動評估和測量交流活動
對於這種宣傳活動，可以說，盡管評估的設計在科學方面是有效的，但它最終限制了活動的關鍵學習。這是因為需要使用國家媒體來獲得最大覆蓋率。
另一方面，與有限的反煙草運動不同，國家高血壓教育計劃采用了Kitchen Sink的方法。這涉及利用社區，專業和大眾媒體組織，指導有關控制血壓問題的教育。沒有對照組參與評估。相反，評估特別取決於同時發生變化的推斷。宣傳活動恰逢較大人口的極大變化。評估的設計不允許因活動而改變明確的推論。檢查其他可能的歷史力量不會暗示任何替代解釋。評估反映了宣傳活動有效性下的明確反應。
論文代寫推薦:從反煙運動評估和測量交流活動
Majority of the communication programs require an evaluation for understanding how to make improvement in program or adaptation of different audience groups .
The Campaign of Commit Anti-Tobacco utilized local sources of communication for targeting heavy smokers across 11 cities. The design evaluation consisted of random based control comprising across the 11 cities in which the campaign was held and 11 cities in which the campaign was not held. For ensuring that the acknowledgment of this campaign stayed local, there was no use of national media by the program managers. It was reflected in the evaluation that there was no different in the number of smokers quitting in the cities of the campaign at 18 per cent and in the cities without the campaign at 18.7 per cent.
論文代寫推薦:從反煙運動評估和測量交流活動
For this communication campaign, it can be stated that even though the design of evaluation was effective in scientific terms, it ended up constraining the key learning of the campaign. This was due to the need for using national media for the purpose of deriving maximum coverage.
On the other hand, unlike the limited Campaign of Commit Anti- Tobacco, the National Program of High Blood Pressure Education utilized the approach of Kitchen Sink. This involved the utilization of community, professional and mass media organization, for directing education regarding the problem of controlling blood pressure. No control group was involved for the evaluation. Instead, the evaluation was specifically dependent upon the inferences out of simultaneous occurrence of changes. The communication campaign was coinciding with an extremely wide change across the larger population. The design of evaluation was not permitting unequivocal inference changed as a result of the campaign. Examining other possible historical forces will not be suggesting any alternate explanations . The evaluation reflected clear responsiveness under the effectiveness of communication campaigns.
