There is a very evident contradiction in the field of marketing. From one perspective it started with a flavor of criticism and degrades that has ever since been promoted in a very fierce, distinct and all-encompassing display of ideas of market scholars and researchers. On the contrary it has a positive perspective which is universally identical in terms of a being the means to solve the managerial problems of the marketers. In spite of the wide and tough critical perspective to marketing it occupies an enviable position on the field of management studies and its practical implications in the most contrasting of industries around the globe. It certainly incorporates in its domain multi-cultural and multi-disciplinary perspectives. However thought provoking is the criticism of the insensitive perspective of marketing which has been blamed as an instrument for cultural domination and vary of cultural intellectual thought (Hackley, 2009).