论文润色-The impact of McDonald’s advertising on children。随着时间的推移，麦当劳的广告活动已经改变了他们的目标。许多现代运动强调健康食品的可用性。公司的座右铭是:健康饮食意识和肥胖对企业有负面影响。麦当劳通过他们的广告总是旨在吸引顾客和年轻一代的人口。电视广告和商业广告有助于向顾客传达有关产品和服务的信息。电视广告对公众产生了积极的影响。消费者总是对电视广告感到遗憾和不安，总是想方设法避免广告。这就导致了电视广告的有效性。不同类型的创新使得消费者能够一起阻止广告(Eckler and Bolls, 201, p.10)。
广告本质上是麦当劳开始认识到与潜在消费者沟通的一种方式。英国,2015)。商业广告应当简短。广告时间长，不会给观众留下好印象，广告公司每天都把广告做得很短。广告应该把信息发送给选定的观众。电视广告很贵。电视广告必须遵守规章制度。最近增加的是卫星和有线电视。有线电视网络的潜力是双重的(Srinivasan, et al .， 2009 .25)。
论文润色-The impact of McDonald’s advertising on children。McDonald’s advertising campaigns have changed their aim over time. Many modern campaigns stress the availability of healthy options. The motto is awareness in healthy eating and fatness has negative impact on the business. McDonald’s through their advertisement always aims to attract the customers and young generation of the population. A television advertisement and commercial advertisement helps to convey communication to the customer about the product and the service.. A television advertisement on viewing upon the public makes a positive impression. Consumers always often regret and feel disturbing of television advertisements and always find to avoid commercials. This results in the effectiveness of television advertising. Different type of innovations enables the consumers to obstruct the advertisements all together (Eckler and Bolls, 201, p.10).
Advertising is essentially a one way communication McDonald’s are beginning to recognise the need with the potential consumer (mcdonalds.co.uk, 2015). The commercial advertisement should be short in nature. The advertisement, which is in long duration, it doesn’t put good impression on the viewers, the advertising company are making their advertisement very shorter day by day. Advertisement should send the message to selected viewers. Television advertisement is very expensive. Television advertisements have to abide with the rules and regulation. The more recent addition in the area is satellite and cable Television. Potentiality of cable TV network is double (Srinivasan, et al, 2009 p.25).
In this advertisement, it does not directly show the children to attract them. So, it may create a little impact on the children. It is important for the management to work upon the advertisement a little more in order to modify it. In order to make the advertisement more influencing on the children, some children with the Iron Man will an effective one. Furthermore, the some toys on iron man will also be helpful in this case. The appeal of this advertisement is a little less and so this is a limitation and the management should work upon this limitation to make it even more influencing and attractive.
The investigation on advertisement of McDonald shows that it affects mostly on the children and on the young generation in UK. With the analysis of the advertisement, it is clear that it was created with the aim to attract the children and the younger generation of UK. The buying behaviour of the individuals has changed. They are now attracted by new fashion. The children have fascination for the heroic characters and action. Considering the buying behaviour in mind, McDonald has launched the advertisement in association with the promotion of Iron Man. This has helped the organization to reach their target. However, there are some limitations which are required to be addressed to make the advertisement even more successful. This is the reason McDonald’s has to work extremely work hard for the growth of their business.
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