1) Strengths: – the company is a leading brand in United Kingdom and at many other countries around the word. Next company’s major strengths are its quality. The company gives an immense range of clothing and home ware with best quality. Strength of Next Plc. is the value for money which it provides to its customers. Other strengths of the company are it’s in – house designers, online shopping, the benchmark created by the company of next day delivery etc.
2) Weakness: – the weaknesses of the company are the same contemporary look in the clothes which it always had. And at present also the same touch of the contemporary look is seen in the designs of Next Plc. other weakness of Next Plc. is that Next Plc. uses such ideas and innovations which are easy to copy and imitate.
3) Opportunities: – Next Plc. has a wide range of countries which are still to be explored by the brand. As Next Plc. has earned a good reputation in the areas covered by it. Many opportunities in countries like India, middle Asia and china are growing.
4) Threats: – the competitors are the main threats of the company. The competitors are easily able to imitate the design of the brand Next. The fashion trends keep on changing rapidly. Any failure in keeping up with the pace with changing fashion trends may lead to loss of customer and loss of stock.