这份报告的目的是要找到一些有用的商业策略和调整一些无用的微软的商业策略。环境审计运用PESTEL模型进行了SWOT分析。行业竞争水平和地位的微软已经讨论了使用五种力量竞争模型。BCG矩阵支持找到定位的目标公司的产品在不同的水平。创新被认为是公司的主要策略之一就获得最大的科技产品的需求增加的市场。都集中在这个报告如何创新和产品差异化经营战略帮助微软成为操作系统的产品细分市场的领导者和MS-office工具。
This report is aimed to find some useful business strategies and adjust some useless business strategies of Microsoft. Environmental Audit using PESTEL model has been conducted along with SWOT analysis. Competition level in the industry and position of Microsoft has been discussed using Five Forces model for competition. BCG Matrix has supported to find out the objective of positioning company’s products at different level in the industry. Innovation has been considered as one of the major strategies of the company with respect to gain maximum from the increasing demand of technological products in the market. It has been focused in this report how innovation and product differentiation business strategies have helped Microsoft to become market leader in the product segment of operating systems and MS-office tools.
