Before we begin a discussion of viable marketing strategies we must first recall some things that have already been established. First it has been established that the household segment that has been chosen for this report will not buy family sized cars. Second, it has been established that it will buy single sized food packaging. Having said that let us move on to discuss marketing strategies. A discussion of practical marketing strategies will necessarily entail a discussion of consumer behavior. Furthermore it also includes a discussion of segmentation. Segmentation, targeting, and positioning are three stages of a single process. The first stage named segmentation is responsible for determining what type of consumers there are. The second stage known as targeting is responsible for choosing which ones we should serve. The question here is serving which segment of the population will benefit us the most. The third step is to implement our strategies on the segment that will provide us with the most benefit. Now segmentation involves research in to all the various types of consumer that exist. It involves figuring out what type of consumer is looking for what. It entails figuring out consumer requirements. If we are to take the automobile industry as an example we find that different types of consumers look for different things in a car.