Before we begin a discussion of viable marketing strategies we must first recall some things that have already been established. First it has been established that the household segment that has been chosen for this report will not buy family sized cars. Second, it has been established that it will buy single sized food packaging. Having said that let us move on to discuss marketing strategies. A discussion of practical marketing strategies will necessarily entail a discussion of consumer behavior. Furthermore it also includes a discussion of segmentation. Segmentation, targeting, and positioning are three stages of a single process. The first stage named segmentation is responsible for determining what type of consumers there are. The second stage known as targeting is responsible for choosing which ones we should serve. The question here is serving which segment of the population will benefit us the most. The third step is to implement our strategies on the segment that will provide us with the most benefit. Now segmentation involves research in to all the various types of consumer that exist. It involves figuring out what type of consumer is looking for what. It entails figuring out consumer requirements. If we are to take the automobile industry as an example we find that different types of consumers look for different things in a car.
在我们开始讨论可行的营销策略，首先要记得一些事情已经建立。首先建立了家庭的部分，已被选定为本报告将不会购买家庭大小的汽车。第二，它已被建立，它将购买单一尺寸的食品包装。说了，让我们继续讨论营销策略。一个切实可行的营销策略的讨论将意味着消费者行为的探讨。此外，它还包括一个讨论的分割。分割，定位，定位是一个过程的三个阶段。第一阶段为分割负责确定什么类型的消费者有。第二阶段被称为靶向负责选择我们应该提供哪些。这里的问题是这段的人口将有利于我们最。第三步是实施我们的战略上的部分，将为我们提供最受益。现在的分割涉及的研究在消费中存在的各种类型。它包括哪些类型的消费者是在找什么。它需要找出消费者的需求。如果我们以汽车业为例，我们发现不同类型的消费者寻找汽车不同的东西。
