本篇美国代写论文-社区道德行为的影响讲了本研究的主要目的是研究星巴克组织的道德行为是否会对公司的品牌形象产生影响。本研究通过问卷调查的方式进行调查，研究结果表明，不同世代的顾客对两种影响方式的态度不同。首先，在X代，环境伦理行为对品牌形象的影响比Y代更为显著。其次，在Y世代，社区道德行为的影响比X世代更为显著。本篇美国代写论文文章由美国第一论文 Assignment First辅导网整理，供大家参考阅读。
The main purpose of this study on the Starbucks is to find whether the ethical behaviour of the organisation is impacted on the brand image of the company or not. The research survey is conducted through questionnaires and the result of study shows that the different generations of the customers have the different attitudes toward in two influential ways. Firstly, in the X generation, the influences of the environmental ethical behaviour on the brand image are more significant than with in Y generation. Secondly, in the Y generation, the impact of community ethical behaviour is more significant than with the X generation .
The literature review section explores the scientific researches done by the experts in past to relate the different research variables. A study of the past research is essential in defining the scope of the research as it allows the researcher to find the most important variable which is not yet fully studied. The current research explores the impact of the ethical behaviour of the organisation on the satisfaction level, loyalty and the buying decision of the customers. Three aspects of ethical behaviour are taken (customers, employees and environment) as an independent variable, the brand images (functional, symbolic and experiential image) are taken as intermediary variable and the satisfaction, and loyalty and buying decision of the customers are taken as the dependent .
