Assignment First

本篇美国传媒学论文代写-营销传播讲了营销传播是公司营销工作的基础和复杂的部分。它是公司用来与市场沟通的信息和媒体的整理。营销传播包括广告、直接营销、销售现场、销售演示、在线现场等等。每家公司都使用一种策略让他们的产品为公众所知(Armstrong et al., 2015)。本案例分析了可口可乐公司。这家公司的总部设在佐治亚州的亚特兰大。这是一家美国饮料公司。该公司以其旗舰产品可口可乐而闻名。这家公司在纽约证券交易所上市。本篇美国传媒学论文代写由美国第一论文 Assignment First辅导网整理,供大家参考阅读。

Marketing communication is the fundamental and intricate part of the company’s marketing efforts. It is the collation of the messages and media that the companies use to communicate with the markets. The marketing communication comprises of advertising, direct marketing, selling a presence, sales presentations, online presence to name a few. Each company uses a tactic to make their products known to the general public (Armstrong et al., 2015). Coca-Cola Company has been analyzed in this case study. This company is headquartered in Atlanta, Georgia. It is an American beverage corporation. The company is known for its flagship product or the drink Coca-Cola. The company is listed in the New York Stock Exchange.

The purpose of this analysis is to comprehend the marketing communications that are used by this company and to understand the gaps in communication.

As an inception step, the marketing segmentation and positioning of the company have been detailed.

Marketing Segmentation and Positioning

The marketing segmentation is individuals of any age who want a beverage for any occasion. It targets all the age groups of the people. It is essentially portrayed as a beverage brand that attends to the needs of the entire family. Using its marketing and communication model, the company has a global reach and presence in over 200 nations (Armstrong et al., 2015). There are 500 brands that are under this company. They have an efficient supply chain that enables the company to deliver in the most remote places. They have a number of celebrity endorses for the product and they have embarked on a number of corporate social responsibilities activities.

Some of the events such as the global financial insecurities, product quality have caused an adverse impact on the brand image of the product. The health-conscious segment in the population is vehemently stating that the product causes ailments. Owing to this, it is imperative for the company to change its strategy in order to connect with the people. There is a strong competition in the markets that has caused the company to face issues of sustenance.