Patterson (1988) states that people use non-verbal cues to communicate with the world around them. It has been found that many of the people are found to use these verbal and non verbal cues to communicate with the world around them. He essentially concludes by stating that by controlling the verbal and the non verbal cues, there can be more connection and requires responses can be obtained from the audiences.
An advertisement should convince the consumers that the product or service will meet the requirements. There should be marketing efforts developed to convince the consumers. Apart from the content, there are the hidden symbolizations that needs to be focused to connect with the audience. All these five readings are focusing on the nuances of the processes. By controlling and maneuvering the non-verbal hidden symbolization, there can be a more positive responses. The people can essentially be convinced more easily by focusing on the non-verbal cues in the advertisements that are presented. Contemporary audience reception is found to depend on the non-verbal communications. These were observed in the different portals and the mediums. Apart from words, people use a number of other non-verbal communications in relating and reacting to the world around them. This is a nuance process and has proven to be effective in the past.
Edell (1988) discusses in detail about the symbolism that is hidden in the presentation of the ads. This is a more nuanced formulation of reaching out to the people. These are the hidden metaphors which the audience will perceive based on their innate potential of comprehension of the issues. The hidden symbolizations must resonate with the preconceived notions of the audience or the culture in order to make the care that the product will meet the requirements. Kim (1992) also bolsters many of the findings of Edell based on the comparative analysis of both Korea and America. The ways in which the audience perceive are based on their innate cultural orientations and their micro familial dynamics of the issues. There can be broader messages conceived based on the macro cultural perspectives. The people perceive an issue based on their cultural upbringing and reacting to the world around them. Lewinsky (2015) tried to analyze the social media video posts about the nuances of the human emotions. It was found that the audience were more receptive to the nonverbal communication patterns. The audience gauged the nonverbal responses in an unintentional level. This is a more contemporary research that focused on the basic tenets of communication. O’Neal and Lapitsky (1991) research indicated that the attire choice of the people reflected in the audience receiving the advertisements. The people who dressed appropriately had more positive audience response when compared with other factors. It was concluded in this research that the people have certain central characteristic when they communicate with the world. Elaborating on this ideology Patterson (1988) also states that the tenets of human behavior are found to be similar in many instances. These can be manipulated and maneuvered to meet the consumer requirements.