Assignment First

美国大学论文:有关高露洁牙膏产品的描述

所选择的产品和品牌是高露洁牙膏品牌。高露洁是目前高露洁棕榄公司的一部分,该公司成立于180年,名为“高露洁公司”。它最初是一家蜡烛和肥皂制造公司,到目前为止,已经组织了其核心业务流程的保健和口腔卫生。公司成立后的两代人都专注于销售肥皂、淀粉和蜡烛,直到1873年才开始销售牙膏。后来在20世纪初,该公司与其他公司签订了协议,1913年得以在国际上扩展到法国、澳大利亚、英国等国家。规模较小的消费品公司cam将被并入高露洁品牌,以获得战略优势。

该产品与其他牙膏制造公司一样,甚至在初期就被认为受到了环境问题的影响。20世纪70年代,人们开始担心牙膏和该公司其他产品中使用的磷酸盐和酶。然而,在此期间,即使在环境问题被提出的同时,公司发现有必要多元化,同时也要解决这些问题。从1983年起,高露洁通过进一步的收购和战略实施取得了成功,到上世纪90年代,高露洁已经成为一个更加稳固的品牌。其最成功的产品是高露洁道达尔。大约在这个时候,人们对高露洁全效牙膏进行了广泛的测试,测试了该药物在治疗牙菌斑和牙龈炎等口腔问题上的多重功效。成功的测试,加上其强大的营销实力,使该品牌和产品至今相当成功。

生命周期的描述和每个阶段的影响的性质

在采购方面的社会影响是石油种植园的劳动力问题。棕榈油不仅可以用于牙膏,还可以用于各种产品的生产。例如,公司关于肥皂和其他日常使用的可持续发展报告显示,棕榈油将被大规模使用。因此,每一家具有竞争力的公司都将重点放在同一领域的制造上。由于公司之间存在冲突,政府政策对劳动力等方面的问题成为该地区的主要问题。企业必须谨慎行事,以确保土地问题、人权问题以及更多问题在冲突的背景下得到保护。此外,还注意到,在这些情况下,由于缺乏足够的劳动力,儿童就业也可能成为一个问题。在采购点的家庭,为了满足他们的日常需要,可能会送孩子或年轻人到工厂或种植园工作。

在制造方面,高露洁这样的公司的可持续发展计划可以从经济、社会和伦理的角度来考虑。例如,高露洁的制造单位需要考虑制造过程中产生的碳足迹的形式。其次,在制造过程中所使用的能源必须被考虑。这些影响与经济和社会环境有关。在制造和分销方面,碳足迹已经产生。制造地点和配送地点之间的距离越远,碳足迹越大。此外,从采购到最终配送都涉及劳工问题,这可能会产生社会影响。从采购到最终消费,废物管理也是一个问题。废物管理成为一个问题,因为这是一个有包装的产品,两者都有使用到最后。因此,消费者如何使用产品以及如何将产品进行回收利用将会产生影响。测试的形式涉及到伦理问题。到目前为止,该公司还没有排除动物实验的可能性。

美国大学论文:有关高露洁牙膏产品的描述

The product and brand that has been chosen is that of the Colgate toothpaste brand. Colgate is part of the current Colgate-Palmolive Company which was incorporated in the year 180 as ‘The Colgate Company’. It originated as a candle and soap making company and as of current times has organized its core business processes for health care and oral hygiene. For more than two generations after its inception, the company focused on selling soap, starch and candles, and only in the year 1873 started selling toothpaste. Later in the early 1900s, the company formed agreements with other companies and in 1913 was able to expand internationally into countries such as France Australia, United Kingdom and more. Smaller consumer Product Company’s cam is to be assimilated under the Colgate brand in order to obtain strategic advantages.
The product as with other toothpaste manufacturing companies, even in its early stages was seen to suffer in terms of environmental concerns. In the 1970s, there were concern raised in the form of phosphate and the enzymes used in toothpaste and also other products of the company. However, during this time, even amidst the environmental concerns raised, the company found the need to diversify, also addressing the concerns at the same time. With further acquisitions and strategy implementations that were successful from 1983, Colgate was able to become a more solid brand as of the 1990s. Its most successful product was Colgate Total. Extensive testing was done on Colgate Total around this time where the drug was tested for its multiple claims on fighting mouth issues like plaque and gingivitis. Successful testing, combined with its marketing strength has made the brand and product quite successful till date.
Description of lifecycle and the nature of the impacts at each stage
The social impact in terms of sourcing is that of labor issues in the oil plantations. The palm oil that is sourced is useful not only for toothpastes but also useful for a variety of product manufacturing. For instance, as company sustainability reports for soaps and other daily use, manufacturing indicates that palm oil would be made use of in an extensive scale. So it follows that each of these competitive companies would hence focus on manufacture within the same area. Labor issues become predominant in the area as there are conflicts between companies, the government policy with respect to labor and more. Companies have to be careful in order to ensure that land issues, human rights issues and more are protected in the context of the conflicts. Furthermore, it is also noted that in these situations for the lack of adequate labor, child employment might become an issue, too. Families at the point of sourcing, in order to meet their everyday needs, might send children or young adults to work in the factories or plantation sites.
In terms of manufacture, the sustainability initiatives for company like Colgate can be considered from the economic, social and ethical perspective. For instance, Colgate manufacturing units need to consider the form of carbon footprint that is created in the manufacturing. Secondly, the energy that is made use of in manufacturing has to be considered. These are impacts related to the economic and the social context. In terms of manufacturing and distribution, there is carbon footprints created. The more the distance between the site of manufacture and the site of distribution, the more the carbon footprint. In addition, there is labor issues involved from sourcing to final distribution that could have a social impact. Waste management is also an issue from the point of sourcing to the final consumption. Waste management becomes an issue because this is a product with a package, both of which have a use till the end. So how the consumers make use of the product and how they dispose the product into recycling will have an impact. There are ethical issues involved in the form of testing. The company till current date has not ruled out animal testing.