The research method is a systematic and orderly approach taken towards the collection and analysis of data so that information can be obtained from those data (Jankowicz, 2000). However, in terms of the field of consume behavior research; there is no single solutions to addressing it most effectively. There are three major methodological approaches to exploring people’s personal situation among current organizations, which are observational, interviews and surveys, and experimentation (Blackwell, Miniard and Engel, 2001).
In this research, which aims to explore the consume behavior features of Chinese middle class in current time, the survey is selected as the research method to due to it is a method that draws most of its data from the present.
Survey and questionnaire techniques are used when there cost, effort and time can be afford during investigation. Some of the techniques are:
• Direct personal investigation
• Indirect oral investigation
• Use of local reports
• Questionnaire method
研究方法是系统有序的做法而采取的收集和分析数据，使信息可以从这些数据（jankowicz，2000）。然而，在该领域的消费行为研究；不存在单一解决办法最有效。主要有三种方法，探索人的个人情况，在目前的组织，这是观察，访谈和调查，与实验（布莱克威尔，密尼亚德和恩格尔，2001）。
在这项研究中，其目的是为探讨消费行为特征的中产阶级在当前时间，调查为研究方法，由于它是一种方法，得出的数据从目前的。
调查问卷时使用的技术是有成本的，努力和时间可以负担得起的调查中。有些技术是：
•直接个人调查
•间接口腔调查
•使用当地报道
•问卷调查方法
