To complete differentiation from the flying industry with its competitors JetBlue started the Jetting system for its customers.(Dodds, B. 2007)In the current competitive world where other industries were branding as flying that time JetBlue started to create brand as Jetting and tried to bring the idea to the life. The JetBlue’s slogan: Flying –It’s why, we crafted Jetting. Company started giving training to its crew members to know them about what does it mean by the Jetting.
Thus JetBlue created a brand as Jetting not a flying which is very helpful in attracting the customers from all over world.
完成分化从飞行行业与竞争对手捷蓝航空开始喷射系统为其客户。(多兹,b . 2007)在当今竞争激烈的世界,其他行业品牌,捷蓝航空飞行时间开始创建品牌为喷射和试图把这个想法的生活。捷蓝公司的口号:飞行——这是为什么,我们精心制作的喷射。公司开始给培训船员成员知道他们什么意思的喷射。