According to 7.5 Million people in United States of America are considered to be vegans. The people avidly follow and adhere to these rules prescribed in veganism. The individuals who follow the mandates of veganism closely consider it a part of their personal identity (Paxman 7).
Veganism has gained popularity in the current times. It is considered to be reflective when compared to the standard American diet and is used for the identity management. Vegans are found to have strained communication and also conflict with other ideologies (Freedman 138). They become vociferous when they explain about their food choices
The people in the society choose these food groups to explain about their individual identity, most common reasons for the people to become vegans are to prevent abuse of animals, choosing healthier options of food and to rebel against then normative standards of America. Research has indicated that the people who choose to be vegans in the society do so for one or more of these reasons (McPherson 677).
Owing to the general perception of this veganism in the nation, it is observed that the people have a tendency to shy away from explaining or revealing about themselves. Majority of the people explain about their food choices passionately. Nevertheless, they shy away from being more open and transparent. They are the innate sense that the people will consider them as rebels or elitists. In an effort for self-preservation the vegans continue to maintain a sense of self consciousness. It is imperative to understand the social culture to understand the nuances of a vegan identity in an individual.