BRAND: Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. When you start branding theses three key questions must be answered, what is the brand, who is the product (Values and Personality of the brand) and why does it matter. Branding has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers. Companies spend millions of dollars developing their brand. Branding gets right to the core of your business’ values. It is about discovering and communicating the essence of your business and what it delivers to your customers. In effect, your brand creates your business’ reputation and its ‘personality’. A strong brand can make your business stand out from the crowd, particularly in competitive markets.