BRAND: Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. When you start branding theses three key questions must be answered, what is the brand, who is the product (Values and Personality of the brand) and why does it matter. Branding has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers. Companies spend millions of dollars developing their brand. Branding gets right to the core of your business’ values. It is about discovering and communicating the essence of your business and what it delivers to your customers. In effect, your brand creates your business’ reputation and its ‘personality’. A strong brand can make your business stand out from the crowd, particularly in competitive markets.
品牌：品牌是不是让你的目标市场选择你在竞争，但它是关于让你的前景看你是唯一一个提供了一个解决问题的好办法。成功的品牌，你必须理解客户的需求和希望和前景。你可以通过整合自己的品牌策略，通过你的公司在公众接触的每一点。当你开始品牌这三个关键的问题必须得到回答，什么是品牌，产品是谁（价值和品牌个性）和它为什么重要。品牌已成为用于营销的常用术语。品牌本质上是燃烧你的公司或网站名称或口号在潜在顾客的心目中。公司花费了几百万美元开发自己的品牌。品牌得到你的商业价值的核心权利。这是关于发现与沟通你生意的本质和它所提供给你的客户。实际上，你的品牌创造你的企业声誉和它的“人格”。一个强大的品牌可以使你的企业脱颖而出，尤其是在竞争激烈的市场。
