腾讯开发的用户分析报告显示，超过30%的用户由于每天在该应用上花费超过2小时而表现出高粘性(Lien et al. 104-111)。此外，分析显示，每个微信用户的好友数量都比去年有所增加，这说明微信上分享的内容可以接触到更多的人。人们发现微信力矩是应用程序中最受检查的功能之一。在4万人的样本中，61%的受访者在每次打开应用程序时都会选择Moment选项。
用户通过应用程序的电子钱包功能从事大小性质的经济交易(Xu et al. 21-30)。研究发现，67%的用户月消费额超过100元，34%的用户月交易金额超过500元。34%的用户中，有6%的用户在一个月内的交易额超过了5000元。
调查发现，超过50%的用户倾向于在有选择的情况下通过微信付款。此外，促销和新闻是个人关注微信账号的主要原因(Zhan et al. 347-361)。在该应用程序中进行的关键电子商务发展是，超过72%的注册帐户是企业帐户，而27%的帐户是个人帐户，属于消费者。
The user analysis reports developed by Tencent indicate that over 30 per cent of the users showcase high stickiness due to spending more than 2 hours on the application every day (Lien et al. 104-111). Furthermore, the analysis show that each of the WeChat user had higher number of friends than the last year which suggests that the content shared on WeChat can reach larger number of individuals. It was found that the WeChat Moment is one of the most checked functionality of the application. 61 per cent of the respondents from the sample size of 40 thousand individuals check the Moment option every time they open the application.
The posts that attain heightened attention by the users on the platform are the personal life style posts of their friends (Morketing). However, it was identified that only the 23 per cent of the sample population re-shared the content whereas as many as 57 per cent of the users liked the posts. The content with the picture, text and videos were more favored across the WeChat Moments feature. Hence, the sharable nature of the content becomes the primary focus for the marketers in order to drive sales through the content.
The users are engaged in economic transactions of both small and large nature across the e-wallet features of the app (Xu et al. 21-30). The research established that while 67 per cent of the users spend over 100 Yuan on a monthly basis, as many as 34 per cent users have engaged in conducted transactions over 500 Yuan per month. The 6 per cent of the 34 percent users were engaged in making transactions larger than 5,000 Yuan within a month.
It was found that more than 50 per cent of the users were inclined to make payment through the WeChat when the options are available. Moreover, promotions and news are the primary two reasons behind the individuals to follow the accounts on WeChat (Zhan et al. 347-361). The critical e-commerce development made within the application is that more than 72 per cent of the registered accounts are businesses whereas 27 percent of the accounts are personal and belongs to the consumers.