Assignment First

美国代写:无麸质即食迷你午餐

这些发现清楚地表明无麦胶蛋白产品的现成市场。对托比叔叔来说,推出无麸质麦片并不是谷类食品市场上的第一个产品。像凯洛格、科尔斯和伍尔沃斯这样的公司已经在这个市场上竞争了。Woolworths的新产品“Free from麸质”面包被评选为2016年产品创新消费者调查(2016年赢家)。然而,可以忽略不计的即食午餐是无麸质。对于麸质不耐受的消费者来说,有快速修复和营养的制剂需求。这对托比斯叔叔来说是个好机会。以盈利为代价的迷你午餐肯定会吸引有健康意识的人。

新产品或服务概念的评估,包括合理的最终概念选择

对这款新产品“无麸质即食迷你午餐”的评价可以通过面向消费者进行评估。这种产品概念评估的方法需要潜在的消费者来决定午餐中不含谷蛋白粘胶质的迷你餐是否让他们兴奋。公司管理层会对产品在市场上的可能接受度有一个清晰的认识。通过该方法可以判断潜在销售额、盈利能力、市场占有率等重要问题。在这个阶段,成本、销售和利润的预测可能并不准确,但它为可能的情况提供了一个指示。市场份额的概念可以从竞争对手目前的无谷蛋白产品的市场份额中提取。保持乐观的态度,这个新概念的评估是可以做到的。

通过消费者研究的产品评价可以通过调查或一系列的焦点小组的方式进行。这些方法预测了消费者对无麦胶蛋白午餐产品的接受程度,也表明了他们准备为这种商品支付的价格。市场上现有的选择和消费者对这些选择的评价可以在这些调查中获得。Tobys叔叔可以利用原型无麸质迷你餐样品,作为产品概念,为公众舆论。向消费者提供大量的选项使确定偏好和接受模式变得很容易。

美国代写:无麸质即食迷你午餐

These findings clearly indicate the ready market for the gluten-free products. For Uncle Toby launching a gluten-free cereal would not be the first in the cereal market. The companies like Kellogg, Coles, and Woolworths are already playing in this market arena. The new product of Woolworths called “Free from Gluten” bread is been voted as the product of the year 2016 as per the Consumer Survey of the Product Innovation (Winners, 2016). However, the negligible options available in the ready-to-eat lunch meals which are gluten-free. There is demand of preparations which are quick to fix and nutritious as well for gluten intolerant consumer. This could be a great opportunity for Uncle Tobys. The mini lunch meals at a profitable cost would surely attract the health conscious people.

Evaluation of new product or service concepts, including a justified final concept selection

The evaluation of this new product ‘gluten-free ready-to-eat mini lunch’ can be evaluated by addressing the consumers. This method of product concept evaluation requires potential consumers to decide whether the idea of mini meals for lunch which are gluten-free is exciting to them or not. The company management would get a clear perspective regarding probable reception of the product in market. Important questions like potential sale, profitability and market share can be judged by this method. The costs, sales and profit predictions might not be accurate at this stage but nevertheless it gives an indication to possible scenarios. The idea of possible market share can be taken from the current market share of the gluten-free products of the competitors. Keeping an optimistic view the evaluation of this new concept can be done.

The product evaluation through consumer studies could be conducted by the means of a survey or a series of focus group. These methods predict the level of consumer acceptance of the idea of gluten-free lunch products and also indicate the price that they are ready to pay for such a commodity. The options available in the market and the consumer reviews of those options can be obtained in such surveys. Uncle Tobys can utilize prototype gluten-free mini meals samples to present as product concepts for public opinion. Presenting the consumers with number of options makes it easy to ascertain preference and acceptance pattern.