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美国留学申请怎么写:营销策略

今天的数字时代对战略的管理有着深远的影响。以前,由于缺乏数字技术,营销策略受到限制。现在,公司正在实施新的媒体平台以达到他们的市场目标。社交媒体在促进和维护客户关系上的使用是一个额外的好处。在确定市场的力量和弱点方面的成功决定了实施市场战略的结果(Peelen, 2013)。管理层应该意识到即将到来的想法、新闻、来自客户和员工的建议。除了许多优点之外,社交媒体还会对声誉造成破坏性的影响,这也带来了很大的危险。在短时间内传播的谣言和虚假消息会对声誉造成损害。互联网的发展,尤其是社交媒体,大大减少了传播信息和公众反应所需的时间。批评家或反对者可以通过使用数字媒体放大任何错误的举动。媒体平台数量的显著增加可以归因于这些担忧。

美国留学申请怎么写:营销策略
必须创建业务操作中的股东价值,因为它是有效运行业务的一个最重要的参数(Doyle, 2013)。公司的股东价值决定了公司在市场上的声誉和股价。提高股票价值的最有效途径是利用有效的市场策略。有时候,一个组织需要发展他们的策略,满足特定受众的需求。一个完美的数据捕捉系统应该被用来获取来自不同客户和客户的数据。由于当今的商业世界完全倾向于满足消费者的需求,所以使用各种手段来进行有效的营销策略是非常必要的。在战略形成过程中,应利用微观经济水平和宏观经济条件。每个公司都应该和他们的竞争对手有不同的策略(Rappaport, 2014)。作为一个公司的策略,由于各种因素,不能为另一个公司工作。特易购的营销策略是通过使用数字媒体与现有的和潜在的客户建立沟通。引入基于人类情感和幽默的广告,帮助它触及大众。它促进了像俱乐部会员卡和免费礼品这样的促销活动,以保持凝聚力。

美国留学申请怎么写:营销策略

Today’s digital age have a profound impact on the management of the strategy. Previously, marketing strategies were limited in the absence of digital technology. Now companies are implementing new media platform to reach their market goals. The use of social media in fostering and maintaining client customer relationship is an added benefit. The success in identifying its strength and weakness in the market determines the result of implemented market strategies (Peelen, 2013). The management should be aware of upcoming ideas, news, the suggestion from customers and employees. Besides many advantages, it poses much danger as social media can cause a damaging effect on reputation. The rumours and false news which spread in no time can cause damage to reputation within a short period. The internet growth, especially social media, has significantly decreased the time needed for dissemination of information, and public response. The critics or opponent can magnify any wrong move by the use of digital media. A significant rise in the number of media platforms can be attributed to the concerns.

美国留学申请怎么写:营销策略
Shareholder value in the business operations must be created, as it is a most important parameter to run the business efficiently (Doyle, 2013). Company’s shareholder value determines the reputation in the market and their stock price. The most efficient way to increase the share value is by utilizing efficient market strategies. Sometimes, an organization needs to develop their strategy, which meets the demands of the specific audience. A perfect data capturing system should be utilized to acquire data from various clients and customers. As today’s business world is fully inclined towards meeting consumer demands, it is essential to use various means at disposal, for implementing efficient marketing strategies. Microeconomic level along with macroeconomic conditions should be utilized during strategy formation. Every company should have a different strategy with their competitors (Rappaport, 2014). As one strategy that works for one company, cannot work for the other, due to various factors. Tesco marketing strategy through the use of digital media to establish communication with existing and potential customers is noteworthy. Introducing advertisements based on human emotions and humour, helped it to reach to the masses. It promotes Sales promotions like club card and free gifts to maintain cohesive relationship.