It can be understood by this that an effective marketing plan is a thorough process. Identifying customer needs is a significant part. In today’s modern world, the customer has continuously changing needs. To complete his daily tasks, he needs different things to facilitate him. When identifying the customer needs, one has to make sure that on which part of customer’s needs he wants to strike.
After that, strategies are the most difficult part. These days competition has been on nerves of the organizations; everyday they have to come up with a new strategy that is new, interesting and effective. To be the leader, every organization is trying hard with the efficacious strategies.
When talking about the marketing mix, one knows that how difficult and how prudent they are. Marketing mix either makes your product or either demolishes your product. One has to be very prudent, while deciding upon the marketing mix of the product. The famous 4 P’s have never been in a certain order; and they can never be. However, mostly the first part that is to be competed is the price part, because once it is decided the further parts will be eventually decided. 4ps simply state that the product should be outstanding that it directly strikes the customer needs; the pricing strategy should be an effective one; the place should be the appropriate one and last of all the promotions. In today’s era, promotions are leading the product. No matter how adept your product is if you do not promote it effectively. A great promotional strategy will have to be come up with, as the competitor is doing the same. Selecting the promotional method and the ways of promotion is vital. Promotion on social networking sites has become extremely significant these days as people are hooked up on these networking sites. They have become a very source full way for promoting the organization stuff.