Specialty retailers the most important channel
Consumers buy apparel and accessories from a variety of retail outlets. Based on data from the NPD Group, a market research firm, specialty stores accounted for approximately 32% of apparel dollar purchases by consumers in 2010 (gaining one percentage point from 2009’s levels), followed by mass merchants (20% versus 22%), department stores (13%; 14%), national chains (13%; 13%), off price retailers (9%; 9%), direct mail/e-tail pure plays (6%; 6%), factory outlets (2%; 2%), and all other retailers (4%; 4%). (“All other retailers” is a category consisting of warehouse stores, dollar stores, company stores, and miscellaneous retail outlets.)
Differences exist in the distribution mix for men’s, women’s, and children’s items. For example, more women’s apparel than men’s is purchased in specialty and department stores. Men’s apparel is more prevalent in discount stores and general merchandise chains. In the children’s segment, a considerably higher portion of apparel is purchased in discount stores: because children quickly outgrow their clothing, parents are less inclined to spend a lot of money on a single item and are thus more inclined to shop at discount stores.
专业零售商最重要的渠道
消费者从各种零售店购买服装和配件。根据NPD集团的数据，市场调研公司，专卖店占约32%的服装购买美元的消费者在2010（从2009级获得一个百分点），其次（20%与22%）批发商，百货商店（13%；14%），全国连锁店（13%；13%），关闭价格零售商（9%；9%），直接邮件/电子零售纯戏剧（6%；6%），厂家直销（2%；2%），和所有其他的零售商（4%；4%）。（“所有其他零售商”是一个类组成的仓储式商店，一美元店，公司的商店，和其他零售店。）
存在分歧的分布混合的男子，妇女，儿童项目。例如，更多的女性比男性的服装专业和百货商店购买。男子的服饰，更普遍的折扣店和百货店。在儿童节，服装的一个相当高的部分在折扣店购买：因为孩子很快摆脱他们的衣服，父母都不愿意花很多钱在一个单一的项目，因此更倾向于在折扣店购物。
